"GroundGame.Health connects hard to reach populations with healthcare and resources through an innovative closed-loop technology platform and helps managed care organizations improve outcomes with our network, processes, and experience."
I created a Brand Sheet Guide for GroundGame.Health as well as an Icon Package. In creating this icon package, I reused some of the previously existing icons shown through their website and wanted to complement their vibe by an introduction of the “spark” icon.
After experimenting with different cuts of the “spark”, I was sold on its official addition to the Icon Package. These 8 lines hold so much versatile expression, bringing a new life to the brand.
Taking inspiration from the graphic treatment of a new website design, I curated 6 Social Templates in both an Instagram and LinkedIn format.
